In the ever-changing universe of fashion, reinvention is as necessary as innate style. Juliette Longuet understands both. For years she designed her own women’s collection and hosted a New York-meets-Paris television show covering travel. Both gave her the unique vantage point of understanding the luxury market — and she saw an opportunity to help fashion, beauty and lifestyle brands connect with their clients personally. Here, Longuet, who worked with everyone from Aquazzura and Gucci to Sonia Rykiel and Yves Salomon, talks about the entrepreneurial spirit and more.


My backstory…
French TV show host and co-producer, who, after 14 years of running my namesake women’s wear brand, turned the page to my new adventure.

In a nutshell, our company does…
Luxury brand consulting.

The most exciting part of running my own business…
Deciding on which course to take.

And the most challenging…
Being able to multitask.

With the fashion industry at a crossroads now, the key to its success and growth is…
To be a visionary and embrace technology and individualize the service for each client.

When launching, I underestimated…
The power of word of mouth.

Best career advice ever received…
Never give up and always look at the big picture.

App or news feed that I couldn’t run my business without…
Women’s Wear Daily for the news, and Instagram.

Best advice I can give an entrepreneur…
Start small with low overhead; think big but don’t act big.

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